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The Austin Chronicle, “Best of Austin” Issue
Best Reason Not to Hang Up on Telemarketers: Tammadge Market Research
There seems to be a checklist of qualifying Austinite experiences: swimming
at Barton Springs, sighting a celebrity, guinea-pigging at PPD … and
participating in a focus group at Tammadge Market Research. Those who
haven’t hung up on the cheery Tammadge spiel have learned that no, they’re
not selling anything; in fact, they want to give you cash, if only you’ll
share a little time and a lot of opinions. Through Tammadge focus groups,
locals have shaped many an ad campaign and product improvement. Some
have even been paid to drink beer. Having been in town for almost 20
years and having had at least one celebrity among them – a certain member
of the Flaming Lips – Tammadge callers surely qualify as some sort of
Austin institution. So remember, next time you get the call – there
could be a rock star on the other end wanting to give you 50 bucks.